1/11/2024 0 Comments Frame io subscriptionWhat do you think of Frame.io’s acquisition by Adobe? Do let us know on Facebook Opens a new window, Twitter Opens a new window, and LinkedIn Opens a new window. Wells will continue to lead the Frame.io team and report to Belsky. Once the acquisition is complete, co-founders Wells and Traver will join Adobe. One of the biggest challenges for Adobe with this acquisition will be driving adoption for the hesitant or budget-strapped brands that aren’t big production houses.” The acquisition also means that Adobe will move higher up into the creative process. With the addition of Frame.io, Creative Cloud’s commitment to enable collaboration across all stakeholders of creativity extends beyond Adobe’s applications to the growing number of third-party applications across the creative ecosystem.”Īccording to Nick Barber Opens a new window, senior analyst, Forrester, “Bringing Frame.io under the Adobe roof means video editing with colleagues will be more like collaboratively working on a Google Doc. And the innovation won’t be limited to Creative Cloud applications. In a blog post Opens a new window, Belsky said, “Longer term, we have ambitious plans to bring advanced collaboration and groundbreaking technology, including expanded use of artificial intelligence, to video production and make every creator and creative team more collaborative and productive. Similarly, Adobe’s customers, too, are expected to benefit in many ways. The company will also continue to support non-Adobe software, such as Avid, Final Cut Pro, and DaVinci Resolve. However, when it realized that a few customers were already using Frame.io’s platform in their workflows, it settled on purchasing the company.Īlso read: Shutterstock Announces API Integration With Digital Asset Management Platform OpenText Future Benefits to Customersįrame.io’s partners and customers are expected to benefit from the plug-ins and third-party application support it provides and capabilities that could come from the merger with Adobe Creative Cloud. In a statement, Scott Belsky, chief product officer and EVP of Creative Cloud, Adobe, said, “With this acquisition, we’re adding Frame.io’s cloud-native workflow capabilities to make the creative process more collaborative, productive, and efficient to further unleash creativity for all.”Īccording to Bloomberg Opens a new window, Adobe was trying to develop its own collaboration software. Frame.io’s platform will make it easier for teams to work together across Photoshop, Illustrator, After Effect video editing tools, Premiere Pro, and other Creative Cloud applications. Frame.io addresses this challenge by providing a collaborative platform.Īccording to Adobe, the purchase will help it deliver a collaboration platform that supports its video editing process. Currently, workflows are disjointed as disparate tools and communication channels are used to solicit feedback from the stakeholders. As such, video teams need to continuously produce a growing volume of content, and each video project involves various producers, editors, and stakeholders. Over the past few years, videos, be they a social media video, streaming content, or corporate video, are experiencing phenomenal growth. In a statement, Emery Wells, CEO and co-founder, Frame.io, said, “Frame.io and Adobe share a vision for the future of video creation and collaboration that brings together Adobe’s strength in video creation and production and Frame.io’s cloud-native platform.” The Key Driver Behind the Acquisition Some of its customers include National Geographic Society, Vice, Netflix, and Turner. The platform has over 1 million users across global brands, media and entertainment firms, and agencies. Users of the platform can also access and collaborate on video footage in real-time across devices and geographies. The company provides a platform that allows video producers and editors to upload videos in real-time. pEPjvYrgdj Opens a new windowĪlso read: Seismic Acquires Training and Coaching Solution Lessonly, Offering a Comprehensive Sales Enablement Platform Frame.io: A Quick Overviewīased out of New York, Frame.io was founded by Emery Wells and John Traver in 2014. We’re thrilled to announce Adobe’s intent to acquire Opens a new window, an important step in our mission to empower collaboration for video creators everywhere. Once the acquisition is complete, Adobe plans to combine its core creative software capabilities with Frame.io’s review and approval functionality. Adobe intends to combine its creative software capabilities with Frame.io’s collaboration functionality.Īdobe has announced Opens a new window that it is buying Frame.io, a video review and collaboration platform provider focused on video producers and editors, in a $1.275 billion deal.
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